Meet Adelaide’s brushes and ASHOKA PARIS’ vegan fashion

ASHOKA PARIS launches a collection of jackets for men and women.

We wanted to favor local production and we found a manufacturing workshop in Paris, with great know-how. We wanted to create a line of jackets, always with our same values, respect for animal life, people and the environment and we also wanted there to be touches of originality, these little details which make up the whole difference. In particular, an interior label, designed by a Parisian artist, the illustrator Adélaïde Julg.

Here is his portrait.

What is the path that led you to become an illustrator?

I always wanted to make art but I didn't really know what. I did a literary baccalaureate with a visual arts option, that’s where I discovered my “talent”. I fumbled around for a few years without finding a course that wasn't artistic enough for me. I did a gap year during which I did civic service in a city in Toulon. I had a little sketchbook and I illustrated a little of everything I saw. That’s when I said to myself “that’s what I want to do: illustration.” » I returned to Paris and finally found my way: I did three years of graphic design. And to really be able to express my creativity, I started my own freelance business. It was in October 2020. I work for various companies but also individuals, both in illustration and pure graphics (layouts, graphic charters, logos).

What is your favorite technique?

At first, I mainly did watercolors. But since I became a freelancer, my clients mainly ask me for printed drawings, so I work a lot on a graphics tablet, even if it remains by hand, with my stylus.

What themes particularly inspire you?

I really like illustrating architecture, castles, houses… I like making straight lines. Inspiration comes from everywhere around me, I like to draw what I see, I don't like to take a model that isn't real or come out of my imagination. I also like to do illustration geared more towards young people. The hedgehog is a bit like my mascot: I created series of “hericartes” where I draw hedgehogs, “herimaisons”, they are in situation in the bath, in the kitchen…

How did you find out about ASHOKA PARIS?

I knew ASHOKA PARIS because I have a fixed mission for a French clothing manufacturer, who works with ASHOKA PARIS. I help them make the graphics we do on the clothes. That's how I met Frédéric, while making his jackets.

How did the idea of ​​doing an illustration for ASHOKA PARIS come about?

Frédéric saw my drawings on Instagram. And in particular, after my year in Toulon, when I returned to Paris, I painted and published a watercolor in which I had marked “Paris, here I come again”. He really liked this drawing and asked me if it was possible to do the same thing longer. So I drew a street in Paris for ASHOKA PARIS.

And you chose to paint rue Monge.

Yes, it's an inspiration from rue Monge where I live. I love the neighborhood... in the Haussmann style. I find this street very beautiful, I like walking there with my nose in the air to look at all the buildings.

What did you like about this project?

This has already allowed me to do watercolors again. I like having my hands in the painting and it's more spontaneous, I spend less time wondering if I need to redo a line. It's more manual work. And I like drawing buildings, making lots of little windows, lots of details. I made a frieze that is about 40 cm, on two A4 sheets. I really acted as if I was in front, I drew in 2D so that everything was flat and the buildings aligned along the length.

What I also appreciated was that Frédéric asked me to film myself while I was drawing. I filmed small parts of my work in time-lapse and was able to see myself drawing, it was an experience I had never had. It was fun, I felt like I put the color on in two seconds. It was a nice experience.

What is the originality of the project?

The street will be divided into four labels which will be affixed to four models of jackets, which will thus reconstruct the picture. I was a little confused when it came to cutting because I didn't think about where to cut and I drew characters. But we succeeded.